QuantumBid™ - Live Bid Optimisation

Millions in sales, from PPC?

QuantumBid™, our search management platform, delivers vastly improved returns from your adspend, by performing billions of mathematical calculations on your search campaigns, to determine the optimum bidding and budget scenarios, across all your keywords, adgroups, campaigns, accounts and engines, to hit and exceed your KPI's.

Most marketers have done search marketing, but are bumping along against a glass ceiling, thinking, "how can we get more return out of our budget?". However, with more complex campaigns, and portfolios of keywords that have grown to unwieldy levels, finding the opportunities for gain has become more difficult and time consuming. As has weeding out those parasitic elements that drain ROI.

Increasing competition

Not only that, competition is at an all time high, and the market is changing by the hour. With current time, resources and tools, it's often hours, days or weeks before marketers are able to draw lucid conclusions from ROI data and react.

You need something that can model all the possible variables, in order to quickly find the best way to allocate budget across your campaigns to get the best possible returns form your spend, and do it instantly!

QuantumBid™ can help.

In 1997, an IBM supercomputer called 'Deep Blue', beat reigning Chess Master Gary Kasparov in a series of chess games, using technology built on advanced predictive modeling and learning algorithms.

This landmark event showed that by combining computing power, with advanced statistical modeling and pre-programmed expertise, a machine could not just solve complex problems, but also out think and beat competitors in head on competition. This paved the way for computing & AI into industry, to solve complex problems like, financial modeling.

Today, SomerMedia has built on those same technologies and principles to create QuantumBid™. A system that addresses the mathematical and data demands placed on marketers, in analysing and managing large complex search campaigns, and continually improving their ROI in a fiercely competitive environment.

Much more than a bid tool!

QuantumBid™ is very different to the mainstream bid tools you may have come across like Atlas One point, DART search or Bid Buddy. All these tools use user programmed rules, which you have to build, based on the limited time and scope you have to appreciate the many trade offs of bidding one way versus another. What's more, everyone is using them, which means everyone is fighting the same battles with the same methods and tools. QuantumBid™ is a leap of sophistication in this effort.

Breaking the rules

QuantumBid™ doesn't use rules to control bidding. Rule's lead to an inflexible system with no ability to make intelligent trade offs, and can lead to intuitive but ultimately costly decisions being made. Instead, before it acts, QuantumBid™ uses a combination of data mining techniques, and predicitive learning algorithms, built and maintained by our teams of search experts and PhD's. These systems work through your campaign's historical data from day 1 to present, and enables QuantumBid™ to see through the opaque bidding landscape, to predictively model all the possible results, that could come out of every possible configuration of your campaign.

It then continually, and automatically adjusts your bidding and budget allocation across all aspects of your search accounts, through times of day, week, month and year. This flexibility and global view of all your activity allows intelligent budget and bidding decisions to be made that will maximise your profitable sales volume.