SomerMedia - Pay Per Click

Pay Per Click

70% drop in CPA in five weeks?

In the first five weeks of our paid search campaign for American Express Financial Services, the company saw their cost per acquisition drop from £230 to £141 using our unique paid search optimisation. And we achieved this for them without even breaking a sweat.

We have also done it for Zoom Whitening, Game and many more, increasing revenue from existing budgets, slashing costs per sale, costs per lead and gaining, in some cases, up to 200% more customers.

Behind this is a division of talented people and proprietary systems and processes, geared up to routinely outperform mainstream tools and agencies, to quickly create greater profits for our clients. This means they can then use search to successfully and significantly drive their business online at a market leading level of efficiency.

Our financial and marketing orientated methodology and infrastructure, delivers both creativity and commercial advantage.

• AdTelligent, our campaign build, deployment and sync toolset, creates deploys and manages bigger, further reaching and more complex campaigns.
• QuantumBid, our data mining and predictive modeling platform, analyses billions of pieces of data to find best bidding & budgeting scenarios to hit and exceed your KPI's.
• Our PhD qualified mathematicians and experienced search marketers immerse themselves in your business, to create finely tuned, compellingly written, action driving and exhaustively tracked and controlled campaigns.

This way we get right to the heart of your customer’s search behaviour, to create better ROI from your paid search spend.

Our campaigns are fine thanks!

We're sure they are. But did you know that many search engine marketing campaigns (even the profitable ones!) are operating inefficiently, wasting as much as 50% of the budget because they are:

• Managed manually and/or infrequently
• Under structured
• Not reaching the right people
• Out of sync with the business
• Failing to use advanced targeting options
• Are budgeted for, and managed on a naive system of ROI tracking.
• Not delivering traffic to the best possible points to make a sale.

Sizeable opportunity costs

Clients spending across millions of keywords, adds up to a huge opportunity cost, but also a massive opportunity for our optimization to realise greater returns. As well as deliver time & cost savings in your search marketing.

Room for improvement?

So could there be room for improvement in your campaign? Sure there could be! But how much? Why not contact us to find out? Whether your paid search profits are drifting closer to the red, or are squarely in the black, SomerMedia can feed your historical data through our QuantumBid predictive models, to determine if you have indeed been getting the most out of paid search, or whether you are bumping along a glass ceiling.